If you’ve ever stared at a Google Analytics dashboard and thought “what am I even looking at” you’re in the right place.

I’m Megan Maes, a marketing analytics professional with over 10 years of experience helping small businesses turn confusing data into decisions that actually move the needle. I’ve built tracking setups from scratch, rescued broken GA4 configurations, and sat across from enough small business owners to know that data overwhelm is real and incredibly common.

Day to day I live inside tools like Google Analytics 4, Google Tag Manager, and Klaviyo. The guides here come from real hands-on experience, not textbooks or theory. If I haven’t personally broken it, debugged it, and fixed it, I probably haven’t written about it.

I started Marketing Data Engineer because most analytics content out there is either written for enterprise teams with dedicated data departments or so oversimplified it’s basically useless. Small business owners and marketers deserve something in the middle. Practical, honest, and actually actionable.

What you’ll find here:

Step by step guides on GA4, GTM, UTM tracking, email analytics, and marketing attribution. No fluff, no jargon, no 47 step processes that assume you have a developer on call.

Topics I cover:

• Google Analytics 4 setup, events, and reporting
• Google Tag Manager for tracking without a developer
• UTM parameters and campaign tracking
• Email marketing analytics in Klaviyo
• Data strategy for small businesses
• Marketing attribution and conversion tracking

Got a tracking problem you can’t figure out or a topic you want covered? Reach out below and let’s figure it out together.