Marketing Attribution for Small Businesses: A Beginner’s Guide to Tracking What Actually Works
Learn how small businesses can use marketing attribution to track leads, boost ROI, and find out which marketing channels actually work.
What Is Marketing Automation and Why Every Small Business Needs It
If you’re a small business owner, you’ve probably heard about marketing automation, but you might wonder what it really means and why it matters for your business. Simply put, marketing…
Mastering UTM Parameters: What They Are, Why They Matter, and How to Use Them
Campaign tracking is the backbone of effective marketing. But if you’re not using UTM parameters correctly, you're likely flying blind. UTMs help you understand exactly where your traffic comes from,…
AI Overview is Changing Search, Here’s How to Track Your Traffic with UTM codes
Google’s AI Overview is quickly changing the way users interact with search results. Instead of clicking through multiple links, users get instant, AI-generated answers at the top of the page.…
Latest Posts
Marketing Attribution for Small Businesses: A Beginner’s Guide to Tracking What Actually Works
Learn how small businesses can use marketing attribution to track leads, boost…
What Is Marketing Automation and Why Every Small Business Needs It
If you’re a small business owner, you’ve probably heard about marketing automation,…
Mastering UTM Parameters: What They Are, Why They Matter, and How to Use Them
Campaign tracking is the backbone of effective marketing. But if you’re not…
