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Campaign tracking is the backbone of effective marketing. But if you’re not using UTM parameters correctly, you're likely flying blind.…
Email Marketing Analytics: 5 KPIs You Should Be Tracking in Klaviyo
In email marketing, what gets measured gets improved. But with so many metrics available, how do you know which ones…
Cracking the Code: Using Data Analytics to Identify and Target Your Ideal Customer
As a business owner, you know that understanding your ideal customer is key to driving sales, revenue, and growth. But,…
Optimize Your Ads for Success: The Importance of Conversion Tracking for Your Business
Are You Throwing Money at Your Ads Without Knowing What's Working? As a business owner, you're constantly looking for ways…
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