Google Tag Manager

Google Tag Manager (GTM) is a free tool that makes it easy for small businesses and freelancers to manage tracking codes like Google Analytics or Facebook Pixel without needing a developer. Instead of hard-coding snippets on your website, GTM lets you add and update tags through a simple dashboard, saving time and reducing errors. For SEO and marketing pros, that means faster insights, better data accuracy, and more control over how you track user behavior all without touching a single line of code.