Mastering UTM Parameters: What They Are, Why They Matter, and How to Use Them

Campaign tracking is the backbone of effective marketing. But if you’re not using UTM parameters correctly, you're likely flying blind.

zingermk@gmail.com 6 Min Read

Latest Posts

Mastering UTM Parameters: What They Are, Why They Matter, and How to Use Them

Campaign tracking is the backbone of effective marketing. But if you’re not using UTM parameters correctly, you're likely flying blind.

zingermk@gmail.com 6 Min Read

AI Overview is Changing Search, Here’s How to Track Your Traffic with UTM codes

Google’s AI Overview is quickly changing the way users interact with search results. Instead of clicking through multiple links, users

zingermk@gmail.com 4 Min Read

How to Set Up Cross-Domain Tracking with Google Tag Manager

If you run a small business with multiple websites or checkout platform you might be missing key insights in your

zingermk@gmail.com 5 Min Read

5 UTM Tracking Mistakes That Kill Your Campaign Insights

Ever opened up Google Analytics and thought, “Why can’t I see how this campaign is performing?” If your campaign data feels

zingermk@gmail.com 5 Min Read

How to Debug GTM with Preview Mode and Tag Assistant

Ever published a new tag in Google Tag Manager (GTM), crossed your fingers... and then nothing happened? You’re not alone. Debugging in

zingermk@gmail.com 4 Min Read

Server-Side Tagging with Google Tag Manager: What You Need to Know

If you're running a business in 2025, you’ve probably noticed that digital tracking is getting more complicated. Between rising privacy

zingermk@gmail.com 7 Min Read

How to Use Google Tag Manager to Fire Facebook Pixel Events

If you're running Facebook Ads and want to track how users interact with your website, Google Tag Manager (GTM) can

zingermk@gmail.com 9 Min Read

How to Track Outbound Link Clicks in Google Tag Manager (Step-by-Step Guide)

Ever wondered how many people are clicking the links that take them off your site? Whether it’s an affiliate link,

zingermk@gmail.com 8 Min Read

How to Set Up Cross-Domain Tracking with Google Tag Manager (GTM)

If you run a small business with multiple websites—or use a third-party booking or checkout platform you might be missing

zingermk@gmail.com 10 Min Read
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