Marketing Attribution for Small Businesses: A Beginner’s Guide to Tracking What Actually Works

Learn how small businesses can use marketing attribution to track leads, boost ROI, and find out which marketing channels actually

zingermk@gmail.com 13 Min Read

Latest Posts

Marketing Attribution for Small Businesses: A Beginner’s Guide to Tracking What Actually Works

Learn how small businesses can use marketing attribution to track leads, boost ROI, and find out which marketing channels actually

zingermk@gmail.com 13 Min Read

What Is Marketing Automation and Why Every Small Business Needs It

If you’re a small business owner, you’ve probably heard about marketing automation, but you might wonder what it really means

zingermk@gmail.com 12 Min Read

Mastering UTM Parameters: What They Are, Why They Matter, and How to Use Them

Campaign tracking is the backbone of effective marketing. But if you’re not using UTM parameters correctly, you're likely flying blind.

zingermk@gmail.com 6 Min Read

AI Overview is Changing Search, Here’s How to Track Your Traffic with UTM codes

Google’s AI Overview is quickly changing the way users interact with search results. Instead of clicking through multiple links, users

zingermk@gmail.com 4 Min Read

How to Set Up Cross-Domain Tracking with Google Tag Manager

If you run a small business with multiple websites or checkout platform you might be missing key insights in your

zingermk@gmail.com 5 Min Read

5 UTM Tracking Mistakes That Kill Your Campaign Insights

Ever opened up Google Analytics and thought, “Why can’t I see how this campaign is performing?” If your campaign data feels

zingermk@gmail.com 5 Min Read

How to Debug GTM with Preview Mode and Tag Assistant

Ever published a new tag in Google Tag Manager (GTM), crossed your fingers... and then nothing happened? You’re not alone. Debugging in

zingermk@gmail.com 4 Min Read

Server-Side Tagging with Google Tag Manager: What You Need to Know

If you're running a business in 2025, you’ve probably noticed that digital tracking is getting more complicated. Between rising privacy

zingermk@gmail.com 7 Min Read

How to Use Google Tag Manager to Fire Facebook Pixel Events

If you're running Facebook Ads and want to track how users interact with your website, Google Tag Manager (GTM) can

zingermk@gmail.com 9 Min Read