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Marketing Analytics
Marketing analytics is a critical tool for small businesses, offering insights into campaign performance, customer behavior, and ROAS. By leveraging this data, businesses can optimize marketing strategies, allocate resources effectively, and maximize results.
Latest Posts
Marketing Attribution for Small Businesses: A Beginner’s Guide to Tracking What Actually Works
Learn how small businesses can use marketing attribution to track leads, boost…
Mastering UTM Parameters: What They Are, Why They Matter, and How to Use Them
Campaign tracking is the backbone of effective marketing. But if you’re not…
AI Overview is Changing Search, Here’s How to Track Your Traffic with UTM codes
Google’s AI Overview is quickly changing the way users interact with search…